Tiktok 2025 Oak. From upgraded tools for creators to targeted ads that actually work, tiktok’s gearing up to become the app for marketers and c. What will happen to tiktok and matter, the future of cable and smart glasses, and the fate of the touchscreen macbook, on this episode of the vergecast.

Tiktok is on track to become the largest social platform in total daily minutes in 2025, per our first published analysis of total time spent on social networks. Looking ahead to 2025, the question of whether companies can generate a return on investment — especially in generative ai — will grow more prominent.